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CASE STUDY: RAMCO RE-BRANDING

For nearly 15 years, the professionals of RAMCO have provided services to commercial and retail spaces, hospitality and healthcare, and corporate offices throughout New York City. RAMCO provides maintenance services and upgrades to state of the art facilities, critical infrastructure work at NYC’s premier properties, and the latest technology in building automation and installation. Demonstrative of its service excellence and innovative approach, RAMCO’s clients include The Javits Center, 9/11 Memorial Plaza and World Trade Center, Bank of America Tower, Barclays Center, Lincoln Center, Lenox Hill Hospital, Mount Sinai Hospital, Breitling, Forever 21, Equinix and Tata Communications, among others.

On Point initiated its marketing campaign for RAMCO by first rebranding its digital presence and promotional materials. The original website was overhauled and redesigned in WordPress, with content control returned to RAMCO post-completion. In the past, RAMCO was reliant on third party designers to make even minor updates, incurring surcharges and delays.

Complimenting its new website, RAMCO’S catalogue was redesigned. Its top performing sales tool, the catalogue was revamped to more accurately and succinctly detail RAMCO’s professional services and competitive advantages. On Point was responsible for all aspects, including design and layout, copy and edit, as well as print logistics. To round off re-branding efforts, RAMCO’s Linkedin page was updated in sync with its website and catalogue.

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