ON POINT PUBLISHING

PR, MARKETING, BRANDING

About

At On Point Publishing, we work with small business and startups, helping clients compete with the big dogs. Bringing creative ideas and ideals to life, we develop strategic programs, back it with research, and accomplish marketing objectives to engage the consumer, all the while building equity. From the start, we streamline your concept, involve the right players, and position your story in the media with strength and affirmation. Social media campaigns keep you trending. Brand building delivers your message. And we remain at your side every step of the way. Roll up your sleeves. We’re in this together.

 

On Point Publishing is spearheaded by Katherine Kostreva, a University of Florida alum, and current attendee at NYU. She has developed and implemented successful 360-degree marketing campaigns, including high impact media placements, product promotions, social media campaigns, events and fundraisers, corporate alliances, sponsorship acquisitions and  video production to enhance client exposure.

Kostreva has been personally featured by the New York Times, Wall Street Journal, New York Post, New York Daily News, New York Social Diary, Philadelphia Daily News, St. Petersburg Times, and OK! Magazine, as well performed various radio and broadcast interviews.

Press

Media exposure keeps you current and competitive. We develop multi-faceted PR campaigns to garner local and national publicity via print, digital, broadcast and social media. Our results are equivalent to millions of dollars spent in advertising at a fraction of the cost. With targeted press releases, media kits and expansive rolodex, we effectively communicate your message to the media. Check out our sample placement list below.

 

Check out Breaking Barriers on the Today Show! Martial Arts Master Leif Becker effortlessly smashed through 70 wooden boards, while hosts Kathie Lee Gifford and Hoda Kotb looked on in disbelief. The segment foreshadows Leif Becker’s upcoming world record attempt to break 100,000 boards in 24 hours, for his fundraising concept Breaking Barriers. The Today Show averaged at 4.57 million viewers, with the segment recommended on Facebook over 246 times and Tweeted more than 20 times. With On Point Publishing overhauling Breaking Barriers’ social media platforms, the Facebook fan page daily posts increased from an average of 130 impressions per day to 3000, a 2200% increase.

LOCAL PRINT:

Gaston Gazette, Southpark Magazine Charlotte, Las Vegas Review-Journal, Philadelphia Daily News, San Antonio Express-News, San Antonio Magazine, San Francisco Chronicle, San Francisco Examiner, Seattle Times, St. Louis Today, St. Louis American, Riverfront Times STL, St. Petersburg Times, Tampa Tribune.

LOCAL BROADCAST APPEARANCES:

Charlotte Fox Rising, Charlotte Today NBC, The Talk Chicago NBC, Las Vegas More Morning Show Fox, Las Vegas Morning Blend KTNV, WGNO ABC New Orleans, Fox Morning Show New Orleans, WWL Morning Show New Orleans, Good Day New York Fox 5, My Fox Philly, Great Day St. Louis, Fox 2 Morning Show St. Louis, Show Me St. Louis NBC, Great Day San Antonio, Mornings with Kaci Fox Seattle, New Day Northwest KING 5 Seattle, Daytime Tampa WFLA, My Fox Tampa Bay, Twin Cities Live ABC.

Services

To mitigate costs, we provide an excellent array of in‐house creative services such as graphics, branding, motion and interactive. We also provide consultation services to streamline internal goals and promotions, B2B and B2C relations, website analytics, press strategy and contract negotiation.

Graphics

Get the word out there! Whether digital or print, we develop a wide array of promo and advertising materials, including logos, postcards, flyers, banners, invitations and more. In the digital spectrum, we assist with website and social media design. Don’t forget basic goodies like mailers. We do those too!

Branding

A brand is more than a name! Creating a distinct identity in today’s market is necessary to oust the competition. We develop and implement programs that make your brand, service, or business stand out, while generating continuous buzz. Have a story? We align your goals and share your message.

Motion

It’s a popularity contest! Become the next YouTube sensation with creative content that delivers your message. We produce successful web based docu-series, sizzle reels, and commercials, while on a budget! We also shop content around to major production companies in NY and LA.

Interactive

Time to inspire and reach your consumer! Adding to website content, copy and SEO management, we help you sort through and choose the right social media networks.  Whether promoting with Twitter, expanding your brand with Facebook ads, or hosting a contest with Instagram, we’ve got you covered!

Video

Direct interaction with your audience drives traffic and builds your brand. Control your message, engage your audience, and keep users interested through video content. We develop story lines, pull together your production team based on needs and budget, and manage all logistics including casting, staging, and permits. We produce content and edit in-house to ensure accuracy and quantifiable results.

Sizzle Reel

Sizzle Reel

Video-Series

Video Series

Commercial

Commercial

Contact

info@onpointpublishing.com   727.492.6421